Key Advantages ► The only net worth model designed and implemented at the household level yielding 20 different categories of net worth selections. Superior to traditional age, income and lifestyle selects because it takes into account both the assets of a household as well as its liabilities. This is critical in identification of truly affluent households versus high income, highly leveraged households.
A Proven Predictor of Wealth ► The accuracy has been validated by working closely with financial service marketers, retailers, catalogers and fundraisers.
Category Number
Net Worth Range
% Total Households
1
$10MM+
0.01
2
$5-10MM
3
$2-5MM
0.60
4
$1.5-2MM
0.80
5
$1-1.5MM
6
$750K-1MM
7
$500-750K
1.90
8
$325-500K
2.80
9
$250-325K
3.30
10
$200-250K
3.50
11
$150-200K
5.10
12
$125-150K
4.10
13
$100-125K
5.50
14
$75-100K
6.90
15
$50-75K
10.08
16
$35-50K
8.40
17
$25-35K
7.10
18
$10-25K
13.60
19
$0-10K
19.50
20
$0
5.90
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