Net Worth File
The only file based on assets and liability
   
Methodology ► We use an Affluence Model to score and categorize every household in the United States according to its net worth. Net worth is defined as assets minus all liabilities, real estate values, financial holdings, business equity, automobile data, attitudes/consumption and occupational characteristics.

Key Advantages ► The only net worth model designed and implemented at the household level yielding 20 different categories of net worth selections. Superior to traditional age, income and lifestyle selects because it takes into account both the assets of a household as well as its liabilities. This is critical in identification of truly affluent households versus high income, highly leveraged households.

A Proven Predictor of Wealth ► The accuracy has been validated by working closely with financial service marketers, retailers, catalogers and fundraisers.

Affluence Model Household Distribution
     

Category Number

Net Worth Range

% Total Households

1

$10MM+

0.01

2

$5-10MM

0.01

3

$2-5MM

0.60

4

$1.5-2MM

0.80

5

$1-1.5MM

0.80

6

$750K-1MM

0.60

7

$500-750K

1.90

8

$325-500K

2.80

9

$250-325K

3.30

10

$200-250K

3.50

11

$150-200K

5.10

12

$125-150K

4.10

13

$100-125K

5.50

14

$75-100K

6.90

15

$50-75K

10.08

16

$35-50K

8.40

17

$25-35K

7.10

18

$10-25K

13.60

19

$0-10K

19.50

20

$0

5.90

 

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